Spinnin' Records won the International Dance Music Awards for Best Label and Best YouTube Channel. This was announced by the organization of the Winter Music Conference. While celebrating the success of Spinnin' Records and Spinnin' TV, the label also saw its artist Nora En Pure win an IDMA.
Globally perceived as one of the highlights of the annual Winter Music Conference (WMC) in Miami, the IDMA ceremony is also the longest running awards event completely focused on electronic dance music.
The 34rd edition of the IDMA's was scheduled to take place on Thursday 19 March with a special awards show at the Faena District on Miami Beach. Due to the re-scheduling of the entire Miami Music Week and the WMC as a result of the Covid-19 virus, the awards show could not take place, and was announced through WMC's social pages today.
Spinnin' Records won the award for Best Label and Best YouTube Channel with its world famous Spinnin' TV channel, while Spinnin's South African star Nora En Pure received an award for Best Female Artist (House).
For Spinnin' Records, this is a silver lining in these difficult times. The label is proud and thankful for everyone who voted, congratulates Nora En Pure with her award, and wishes everyone all the best. Stay safe, healthy and hopeful!
With dance music evolving from a niche phenomenon to the world's most dominant music genre, Spinnin' Records has followed a similar trail. Hosting several sublabels (including Tiësto's Musical Freedom and Oliver Heldens' Heldeep Records) and releasing multiple singles every week, Spinnin' Records has helped kickstart and extend the careers of many DJs, among them world famous artists.
New artists are presented on a regular basis, while the label’s online dominance is striking, reaching millions through its YouTube channel (over 26 million subscribers, winning the International Dance Music Award for Best YouTube 2020) and other popular social media
Beside this, Spinnin' Records is serving a mass audience on various streaming platforms, including Spotify, where it attends to millions of listeners through several playlists and releases, while its weekly radio show Spinnin' Sessions is broadcasted all over the world on various partner radio stations, reaching over 30 million listeners every week.
Add to this innovative projects like Spinnin's Talent Pool, Spinnin' NEXT, Spinnin' Premium, the label's Global Partnerships department, and of course the takeover by Warner Music in 2017, that's brought the dance label a wide range of new opportunities, and it's clear the innovation never stops.