Spinnin’ Records introduces a unique 3D audio playlist of +50 tracks in 360 Reality Audio, a new immersive music experience utilizing Sony’s spatial audio technology. 360 Reality Audio provides opportunities for DJ and dance music creators to give a new dimension to their creations and will be a perfect fit for Spinnin’ music fans. The playlist includes tracks from well-known Spinnin 'artists such as Mike Williams, Mesto, Quintino, Lucas & Steve, Sam Feldt, Breathe Carolina, Joe Stone, Curbi and many more. The ultimate experience of tracks is available now on Deezer, TIDAL and Amazon Music HD!*
The 360 Reality Audio content on Deezer and TIDAL can be enjoyed with any headphones while Amazon Music HD currently only plays on Amazon EchoStudio.
I think for fans this is really cool, they can get not only the normal track but also a different version. It’s that extra that they probably really appreciate. – Mike Williams
There’re already going to be two tracks available in this 360 Reality Audio and I can’t wait for the fans to hear more. I’m really excited for them to hear that, because this is a whole new world of hearing music. – Mesto
360 Reality Audio is a new music experience that uses Sony's object-based spatial audio technology. Individual sounds such as vocals, chorus, piano, guitar, bass and even sounds of the live audience can be placed in a 360 spherical sound field, giving artists and creators a new way to express their creativity. Listeners can be immersed in a field of sound exactly as intended by artists and creators. Music content created in this new format for 360 Reality Audio can be enjoyed through compatible music streaming service smartphone app.
With dance music evolving from a niche phenomenon to the world's most dominant music genre, Spinnin' Records has followed a similar trail. Hosting several sublabels (including Tiësto's MusicalFreedom and Oliver Heldens' Heldeep Records) and releasing multiple singles every week, Spinnin' Records has helped kickstart and extend the careers of many DJs, among them world famous artists.
New artists are presented on a regular basis, while the label’s online dominance is striking, reaching millions through its YouTube channel (over 26 million subscribers, winning the International Dance Music Award for Best YouTube Channel early 2019) and other popular social media
Beside this, Spinnin' Records is serving a mass audience on various streaming platforms, including Spotify, where it attends to millions of listeners through several playlists and releases, while its weekly radio show Spinnin' Sessions is broadcasted all over the world on various partner radio stations, reaching over 30 million listeners every week.
Add to this innovative projects like Spinnin's Talent Pool, Spinnin' NEXT, Spinnin' Premium, the label's Global Partnerships department, and of course the takeover by Warner Music in 2017, that's brought the dance label awide range of new opportunities, and it's clear the innovation never stops.